If you’re like me, Pinterest isn’t just a place for pretty pictures it’s where I plan projects, find inspiration, and even grow my brand. But sometimes, one Pinterest account simply isn’t enough. Maybe you want to separate personal boards from business boards, manage multiple niches, or target a different audience.
In 2025, Pinterest has made it easier than ever to create and manage a second account without breaking any rules. In this guide, I’ll walk you through how to set up a second Pinterest account in 2025, why you might need one, and how to switch between them seamlessly.
Why A Second Pinterest Account?
When I first started on Pinterest, I kept everything in one account recipes, business tips, travel inspiration, you name it. But over time, I realized it wasn’t working. My followers who loved my business content weren’t always interested in my home décor boards.
Here are a few reasons I decided to create a second Pinterest account:
- Separate Business and Personal Content – Keeps my audience focused and engaged.
- Target Different Niches – Each account can be tailored to a specific audience.
- Better Analytics – Tracking performance is easier when content isn’t mixed.
- Brand Expansion – If I’m running multiple brands, each gets its own identity.
Step-by-Step Guide: Setting Up a Second Pinterest Account in 2025
The good news is that Pinterest now supports multiple account logins without constantly logging out. Here’s how I set up my second account:
Step 1: Decide Your Account Type
First, I had to decide whether my new account would be Personal or Business.
- Personal Account: Best for hobbies, personal collections, or inspiration.
- Business Account: Best for marketing, selling, or growing a brand.
Since I wanted to promote my products, I went for a Pinterest Business Account for my second profile.
Step 2: Use a Different Email Address
Pinterest requires a unique email address for each account. I used my business email for the second account.
💡 Pro Tip: If you use Gmail, you can create variations of your email by adding “+” and text before the @. For example, myemail+business@gmail.com will still go to my main inbox but count as a unique address for Pinterest.
Step 3: Create Your Second Account
Here’s how I did it:
- Log out of my current Pinterest account or open a new incognito/private browser window.
- Go to Pinterest Sign Up.
- Select Sign Up instead of Log In.
- Enter my second email address, choose a password, and fill in profile details.
- If creating a business account, I selected “Business” during setup.
Step 4: Customize Your New Profile
Once my account was live, I immediately:
- Added a profile picture and bio with my main keywords.
- Linked my website or shop (for my business account).
- Created niche-specific boards so followers know exactly what to expect.
Step 5: Switch Between Accounts Easily
In 2025, Pinterest allows me to link multiple accounts and switch without logging out:
- Click on my profile picture in the top right.
- Select Add Account.
- Log in to my other account.
- Switch between accounts by clicking my profile icon and choosing the account I want.
This feature is a game-changer for managing multiple Pinterest accounts efficiently.
Tips for Managing Multiple Pinterest Accounts
Having two accounts is great but it can get overwhelming if I don’t stay organized. Here’s what helps me:
- Use a Content Calendar – I schedule pins for both accounts to avoid neglecting one.
- Leverage Pinterest Scheduler or Tailwind – Saves me hours by automating pinning.
- Keep Branding Consistent – Even with different niches, I make sure my style and tone are recognizable.
- Track Analytics Separately – Helps me see what’s working for each audience.
Pinterest’s Policies on Multiple Accounts
Before creating my second account, I made sure to review Pinterest’s terms. Pinterest allows multiple accounts as long as:
- Each account has its own email address.
- You don’t use them for spam or misleading purposes.
- You follow all community guidelines.
Breaking these rules could lead to account suspension, so I always play it safe.
SEO Best Practices for Your Second Pinterest Account
Since I’m building my second account from scratch, I focus heavily on Pinterest SEO to grow faster:
- Keyword-Rich Profile & Board Names – I include my niche keywords in my profile, board titles, and descriptions.
- Optimized Pin Descriptions – I use relevant keywords naturally in every pin description.
- High-Quality Vertical Images – Pinterest loves 1000 x 1500px pins.
- Consistent Pinning – I post daily to keep my account active and visible.
By following these steps, my second Pinterest account started gaining traction within weeks.
Setting up a second Pinterest account in 2025 is easier than it’s ever been, and it can do wonders for brand growth, niche targeting, and content organization. For me, having a separate account for my business helped me connect better with my audience, keep my content strategy focused, and improve my results.
If you’ve been debating it, I say go for it. Just make sure to:
- Use a separate email.
- Decide between personal or business.
- Customize and optimize your profile.
- Follow Pinterest’s rules to avoid issues.
With the right strategy, your second Pinterest account could become one of your most powerful marketing tools.